The name “Lasa” comes from Etruscan mythology. “Lase” were protecting deities, often portrayed as winged, with female features. Their duty was to accompany those departing for the afterlife, and to support, advise, and protect those staying in the land of the living. Later, the word was partially borrowed by Christianity to describe guardian angels.
The word “Lasae” refers, on the one hand, to the idea that each one of us might have their own “lasa” accompanying, supporting, and advising them in times of grief. On the other hand, it refers to the “lase” community and, therefore, to the group-creation process that the project intends to develop.
A place where grief can be addressed from three perspectives: practical, emotional, and transformative:
- To help navigate the confusion that comes with loss, from both a practical and emotional point of view;
- To propose a different way to tell about and live grief, that deals with it in a transformative manner, challenging the status quo that only sees it as a traumatic event of which to get rid as soon as possible, without even considering how such an event can also initiate a transformation process;
- To create a place where pain si not be avoided, but lived and shared with others.
- For those who are experiencing grief;
- For those who are being there for someone experiencing grief;
- For those who want to prepare for (their own) death.
A collective project, that deals with death not only as a merely personal issue;
Online and offline:
- To make resources accessible also to people who cannot reach the locations where offline activities are taking place;
- to facilitate a step-by-step “engagement”, that does not necessarily involve the participant’s physical presence from the beginning;
- to propose offline events as well, designed to favour a deeper and closer type of connection.
A sustainable project, which will find its own economic strategy to ensure continuity and to face all the necessary time investment, competences, and resources;
A place that does not claim to provide (ultimate) answers about death, but to provide the tools to cope with it.
Beautiful. The beauty of texts and images is key in bringing people closer to such a difficult topic.
Simple. Concepts and information have to be made easy to understand when dealing with subjects and situations – those connected to death – which are inherently complex and hard.
Useful. Not only does death trigger emotional consequences, but it also entails practical, financial, and administrative issues, which need to be promptly tackled.
Transformative. A communication that deals with death as a season of life, rethinking it as a new way of conferring meaning to it (life).
Collective. A communication where we reflect together and come to terms with loneliness, overcoming the feeling of being “wrong”, “broken”, or “needy”, and re-discovering ourselves as humans, through relations.
This communication – to take place mostly online, with a dedicated social media strategy – intends to debunk the taboo related to death.